Our mission

Helping dogs live healthier, happier, longer lives.

Through science-backed wellness — ingredients chosen for the research behind them, honest labels, and claims we can stand behind.

Why we started

Our dogs do not get enough years. The ones they get should be great.

We could not find a dog supplement we would hold to the same standard as the ones we take ourselves. Most of the category is plastic tubs, cartoon labels and claims nobody could support.

So we built the alternative: research-chosen ingredients, an honest label, a format designed around how dogs actually take things, and a company that treats your dog like family — because ours are.

Structure and function claims only — never cures
Every ingredient chosen for its research, not its marketing
No invented reviews, counts or statistics. Ever.

What we stand for

Warm, but scientific.

Science first

If we cannot point to the research behind an ingredient, it does not go in the bottle. No proprietary blends hiding fairy dust.

Honest by default

Structure and function language only. No cures, no percentages we cannot support, no reviews we did not receive.

Built on love

Love Them Longer is not a tagline we bolted on. It is the reason the company exists and the standard we hold every decision to.

Giving back

Love them longer — all of them.

Pupgevity is committed to helping rescue dogs and the organizations that fight for them. We partner with The Animal Pad, an all-breed 501(c)(3) rescue in San Diego that pulls dogs from high-euthanasia shelters and the streets of Mexico.

2% of every sale is donated to The Animal Pad.

Donate Now Read our commitment

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